Asurion, a leader in technology protection services, has paid upwards of $100 million to acquire Soluto, the Tel Aviv-based online software problem solver.
According to Hebrew media reports, the American corporation first sent an email to Soluto’s CEO Tomer Dvir about buying out the award-winning Israeli company but the young computer whiz thought it was a joke.
Dvir co-founded the company with Ishay Green. The 45-member team recently moved into new digs on Rothschild Blvd, one of Tel Aviv’s innovation addresses.
Asurion will reportedly use Soluto’s headquarters as its R&D base in Israel. This is the American company’s first blue-and-white purchase.
In 2010, Soluto won a prestigious TechCrunch Disrupt award for software that helps cut down PC boot-up time by up to half.
Soluto has raised $20 million from Bessemer Venture Partners, Giza Venture Capital and Index Ventures, as well as private investors Eric Schmidt and Michael Arrington.
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