Israeli smart phone app developers are being invited to take part in the Asia Smartphone Apps Contest to be held in Hong Kong on June 14-17th this year.

The competition, organized by the Hong Kong Wireless Technology Industry Association (WTIA) and co-organizers from seven other nations – Israel, Japan, Korea, China, Malaysia, Singapore and Taiwan – is open to all companies from Israel that have developed apps in three different fields – advertising and marketing, games and edutainment, and creative lifestyle.

The Economic and Trade Mission at the Consulate General of Israel in Hong Kong, which is helping to organize the event, hopes that the contest will provide a platform for top smartphone app professional in the region to meet, share, collaborate and learn from each other.

Applications must be in by April 8, and nine finalists will win a three night trip to the awards ceremony in Hong Kong, training seminars and workshops, and a chance to meet with app developers in the region and explore business opportunities there.

This year, ISRAEL21c has been invited to be the Israel judge at the event, which brings together industry experts from across Asia.

“This event is a good opportunity for Israeli app developers to better understand the Asian and Chinese online markets for apps,” Elad Goz, Israel’s head of the Economic & Trade Mission in Hong Kong, told ISRAEL21c.

“Hong Kong is one of the world leaders in terms of mobile subscription and smartphone penetration, with a smart phone penetration rate of 87%, and the highest tablet ownership ratio of 57%. The share of online shopping and activities in HK and China in sky-rocketing and the Israelis need to learn how to tap into these markets,” he added.

This will be the fourth year in a row that the Asia Smartphone App competition has been held in Hong Kong.

Last year, three Israeli companies won awards at the contest: Winkapp, which has created an app that can read hyperlinks on paper, won silver prize; LabStyle Innovations won bronze with its app, MyDario, which turns your smartphone into a glucose monitor for diabetes; and Augmented Games also won bronze for its game, Shift, which links a players’ virtual life with their real one.

Mobile app companies interested in taking part in the event can apply on the contest web page.